Know how Denim created a blue revolution in the textile industry
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In the era of aesthetics, style statements have now different definitions altogether. Previously, bright colours and new designs were often used to cater to customers’ preferences, but today’s generations are drawn to faded and messy styles.
That is why, from millennials to Gen alphas, denim is the most go-to dress ever for everyone.
If you are also in your late 20’s, just like me, and want to reminisce about your college days, your jeans must have a lot of stories to tell.
As you almost spend the prime days of your life wearing it, but you know how denim was invented?
The story started in the 17th Century at Nimes, France.
The people from Nimes wanted to replicate something that would be as sturdy as the Italian fabric called serge, which was usually the traditional uniform of the Italian sailors.
These nimes people didn’t get serge, but they stumbled upon a rugged, twill-weave textile which they started calling ‘serge de Nîmes’
Meanwhile, in Genoa, Italy, the Italians made something which was exactly what the Nimes people tried to manufacture.
They started calling them jeans, as in French, Goena is pronounced as Jean. This is how, dear reader, denim first got its appearance in the world.
For centuries, it was the cloth for the working class. Miners, farmers, and railroad workers needed trousers that could take a beating without turning into rags.
But later on, in 1873, a tailor named Jacob Davis and a merchant named Levi Strauss decided to change the whole jeans game.
Their immense effort to make a whole generation look stylish has given birth to modern denim.
Fast forward to the 1950s, and denim became the uniform of a revolution. The denim became a global star when the Hollywood stars started wearing them in silver screen.
Wearing this fabric became a part of the revolution when the schools started banning it, and restaurants tried to badge those who were wearing it.
The more they tried to stop, the more people become rebel to wear it.
By the time the 70s and 80s rolled around, denim had officially conquered the world.
From rugged trousers to high-fashion runways, it has evolved. when designers like Calvin Klein decided it was time to make blue denim sexy.
Today, it has become a global language of casual cool.